The Annual Schedule release videos in the NFL have become a fun way for teams to flex their creative muscles to think of a different way to showcase the schedule for the upcoming season. We landed on a "one take" approach following you through a honkey tonk on Lower Broadway in Nashville with a who's who cast of celebrities. The dates would be superimposed using VFX throughout the bar (with the exception of two places). The only problem is that we don't find out the NFL dates until one day before the release date.

I was asked to lead the design. From the pitch, drawing the jacket and having it stitched on, working with a VFX company from LA, hand drawing the word 'WEEK' countless times, and mapping out where they are going to be. 

Keep grinding. On to the next one.

Creative Direction: Surf Melendez
Photography: Donald Page
Director: Spenser Fritz
Jacket produced by Ranger Station in Nashville

Hand drawn 'Week' with  Jags logo to be sent to 

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