Totem Truck is the brainchild of Brandon White in the hope of one day serving delicious, American-inspired food to the good people of Nashville, TN. With Kelly Church Design, I had the pleasure of helping brand Totem Truck's visual identity. Using animals that are native to America, I stacked them on top of each other in the shape of a Totem pole. The lightning bolts were used to both balance out the design and create a secondary visual aspect that will help add excitement to the brand. Multiple color options were used in the final version.
![](https://cdn.myportfolio.com/d94203ac6a8ea84b962e03aebc52a277/cbdce585-e71d-4151-8ba7-6117569bce04_rw_1920.jpg?h=32f7762beb11a0979db742c0fb4d1146)
![](https://cdn.myportfolio.com/d94203ac6a8ea84b962e03aebc52a277/277ed341-2339-480c-a408-fa7af93aeb56_rw_1200.gif?h=8e542358b59e8316d7573d3e452dcd10)
![](https://cdn.myportfolio.com/d94203ac6a8ea84b962e03aebc52a277/4d331595-d38c-498c-b6ad-94c87af17e9d_rw_1200.jpg?h=7ece3408198d52976e5fb887930065ee)