Totem Truck is the brainchild of Brandon White in the hope of one day serving delicious, American-inspired food to the good people of Nashville, TN. With Kelly Church Design had the pleasure of helping brand Totem Truck's visual identity. Using animals that are native to America, I stacked them on top of each other in the shape of a Totem pole. The lightning bolts were used to both balance out the design and create a secondary visual aspect that will help add excitement to the brand. Multiple color options were used in the final version.